SBDC Helped Blue Door Inn Increase Revenue and Occupancy Rates
Gaynelle Nielsen has transformed her business in the historic district of Baker City into a high-quality bed and breakfast called the Baker City Blue Door Inn.
She initially met with an SBDC adviser to get help with digital marketing. Her adviser recommended several web developers in the Baker City area and asked another SBDC adviser to discuss online marketing strategies.
A series of stunning, professional photographs transformed her website, accurately depicting the warm, inviting atmosphere of the Baker City Blue Door Inn. Additionally, she incorporated some suggestions from her advisers to encourage guests to book reservations directly through the inn. These direct reservations save over 20 percent in booking fees on each stay.
Her reservations are up and revenue has increased significantly with higher occupancy rates. She continues to take classes and meet with her advisers to create employee manuals and refine her marketing. In the future, she plans on refining her business plan and applying for financing.
“I heartily recommend OSBDCN services to all small business owners who want to make their business as effective as possible,” Gaynelle said. “No matter where a business is in its development, the SBDC has a service, a class or a network to offer knowledge, suggestions or alternatives for an optimum result.”