Business Design Series – November 16 – ZOOM – 46398

Monday 6:00 PM - 8:00 PM

November 16, 2020 - December 7, 2020
CRN: 46398
Instructor: Jackie Babicky-Peterson
Location: ZOOM
Fees: $125

Take the first steps to turn your idea into a profitable business. If you have a business idea and need help getting started, the Business Design Series is for you!

In the Business Design Series participants are introduced to key aspects of designing and building a business so they can develop a workable action plan that will become the foundational piece for meeting with an SBDC Advisor. We begin with a self-assessment to help determine an entrepreneur’s level of comfort and competence in 20 critical business focus areas. Instructions, in-class activities, articles and worksheets will provide students with tools to address the 4 basic challenge areas to every business: an attractive Business Concept, strong Organizational Structure, lasting Customer Relations and profitable Business Operations.

This class meets once a week for 2 hours. In 4 weeks students will be able to:

• Use the GrowthWheel to assess their readiness to start a business

• Select a business entity and start a business

• Utilize the Customer Relationship Arc model to design a successful business

• Clarify an idea to determine the viability of the business

• Identify key customers and develop a Customer Persona

• Design a revenue model to meet the needs of key customers

• Create an effective Elevator Pitch

• Explore 21.5 questions every business owner must answer before starting a business

• Determine to start up costs and create a basic budget

• Create an action plan with key milestones

• Answer the question "Do I need a traditional business plan?"

At the end of this course, entrepreneurs will have a workable Action Plan for taking the next steps in building a successful and profitable business.

Take the first steps to turn your idea into a profitable business. If you have a business idea and need help getting started, the Business Design Series is for you! In the Business Design Series participants are introduced to key aspects of designing and building a business so they can develop a workable action plan that will become the foundational piece for meeting with an SBDC Advisor. We begin . . . with a self-assessment to help determine an entrepreneur’s level of comfort and competence in 20 critical business focus areas. Instructions, in-class activities, articles and worksheets will provide students with tools to address the 4 basic challenge areas to every business: an attractive Business Concept, strong Organizational Structure, lasting Customer Relations and profitable Business Operations. This class meets once a week for 2 hours. In 4 weeks students will be able to: • Use the GrowthWheel to assess their readiness to start a business • Select a business entity and start a business • Utilize the Customer Relationship Arc model to design a successful business • Clarify an idea to determine the viability of the business • Identify key customers and develop a Customer Persona • Design a revenue model to meet the needs of key customers • Create an effective Elevator Pitch • Explore 21.5 questions every business owner must answer before starting a business • Determine to start up costs and create a basic budget • Create an action plan with key milestones • Answer the question "Do I need a traditional business plan?" At the end of this course, entrepreneurs will have a workable Action Plan for taking the next steps in building a successful and profitable business.