Small Business Management Program Helps Build National Brand
Wendy Strgar started making all-natural personal lubricants in her Eugene kitchen in 2003 in the hopes of finding a product that would work for her and her husband.
What she created was a line of organic lubricants that are now sold in thousands of stores throughout the country.
Wendy completed the SBDC’s three-year Small Business Management Program.
“So many of the basic skills you believe you should come into a business with I did not have, like basic accounting and marketing,” she said. “I learned those things during those monthly classes.”
Wendy received financing from the Willamette Angels Conference and other individual investors. She also worked to get her product into stores, like Kroger, Target, Walmart, CVS Pharmacy and more.
“It took us really quite a while to land at who we are today,” she said.
Good Clean Love also sells feminine hygiene products and aphrodisiac oils. Their products are free of petrochemicals, which can cause damage to sensitive tissues, leading to an increased risk of infection, according to a study by the National Institutes of Health and Johns Hopkins University.
Wendy is now participating in the SBDC’s Scale Oregon program to continue to grow her business.