Latino Outreach

Helping Latino Small Businesses Grow and Thrive

The Latino Outreach Program utilizes resources and best practices from organizations serving this community by:

  • Developing or accessing quality business materials in both Spanish and English
  • Understanding culturally competent issues which may have an impact on the way Latino Entrepreneurs conduct business
  • Building sustained communication and coordination among service providers
  • Providing access to SBDC services in a way that honors and serves this community

The Oregon SBDC Network serves all Oregonians, including those who have traditionally been underrepresented. Recognizing that there are a number of distressed/rural communities in Oregon that have a growing Latino population, we have established a statewide network of support that includes our Spanish speaking advisers, while partnering with organizations that serve Latino business communities.

Services target established Latino-owned or operated businesses with advising to expand business productivity through market research, capital acquisition and strategic planning. Specialized services include counseling about ways to recruit and leverage the unemployed or under-employed Latino workforce.For more information or assistance, email or call (541) 896-1652‬.

Connect with your local center or the Network office to learn more. 

  • Celia Núñez
    Celia NúñezDirector
    Celia is a dynamic, experienced leader. She has experience working in the private and public sector in the areas of project management, financial administration and leadership skills. She is a multi-faceted leader with 30-plus years of experience in entrepreneurship and business ownership, as a training
  • José Balcazar
    José BalcazarAdviser
    José has owned restaurants for more than 20 years and often works with clients who want to start food-related businesses. He also serves as the SBDC's Veteran liaison, drawing from his own experience in the U.S. Army. Born in Mexico City, José knew by the
  • Oscar Novelo
    Oscar NoveloAdviser
    Oscar’s experience with small business lending began when he was a senior credit officer with a credit enhancement agency. He quickly became a commercial portfolio manager for a well-respected community bank, and then ventured, and succeeded, as a small business lender and team leader for

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