Market Research Institute

Launching into opportunity

Growing your business

Adjusting to change

Preparing for the next stage

Get Customized, Data-Based Reports to Make Informed Business Decisions!

Having the right data to make important decisions can mean the difference between success and failure for a business. Oregon SBDC’s Market Research Institute provides customized research reports and market intelligence for established businesses anticipating growth.

This data helps businesses identify opportunities; better understand the competitive landscape; refine business plans; and make smarter, more informed business decisions. With better information, we are helping Oregon’s businesses grow and thrive in competitive markets.

The global revenue of the market research industry exceeded $76.4 billion (U.S. dollars) in 2021, proving that businesses are willing to pay to gain a deeper understanding of customers and competitors.

Through professional research and actionable market intelligence, the Institute’s customized reports help small businesses gain a competitive edge. The team combines experience in research and data analysis with an understanding of business needs from SBDC Centers and advisers across Oregon.

This process results in high-quality, customized research reports that support business goals. The Institute has access to a wide array of sources and different types of market research. This includes subscription databases like Mintel and government and industry resources.

Databases cover various topics, from insights into customer demographics and psychographics to industry trends and forecasts. Staff evaluate the quality and reliability of each data source and explain limitations.

How the Market Research Institute Can Help Your Business Grow

Researchers can locate and compile existing research data from multiple sources, analyze the data, and build reports at no direct cost to Oregon SBDC clients. The Institute also conducts primary market research by request, for specific market development strategies, as a fee-based service for those market situations that require customized solutions.

The Institute’s reports include:

To access more information about this service, contact your local Center.