Small business tips

Bringing Authentic Mexican Flavors to Ontario, Oregon: The Journey of Tacos & Cemitas El Ranas

Thalia and Rene Gonzalez always dreamed of bringing their passion for authentic Mexican cuisine to their community in Ontario, Oregon. After years of hard work and saving, it was time to turn their vision into reality. Tacos & Cemitas El Ranas is now a family-run food truck serving tacos, burritos, cemitas, and more.

While the Gonzalez family had the dream and determination, navigating the logistics of launching a business was no easy feat. That’s why they turned to the Treasure Valley SBDC for support. Their advisers guided them through the critical steps: registering their LLC, securing permits, meeting legal requirements, and crafting a solid business plan with the help of LivePlan templates.

Despite challenges like balancing multiple jobs, navigating regulations, and managing supplier issues, the Gonzalez family’s determination and the SBDC’s continued support have helped the business thrive. Today, their food truck often sells out, and they’ve created a family business that’s inclusive and community-focused.

To connect with an SBDC near you, visit https://oregonsbdc.org/centers

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