Diana Moreno

How do your colleagues describe you?

“Diana is a vibrant, passionate, and smart individual who prides herself on one-on-one relationships and helping others while having fun doing so.”

“Diana likes to work on complex projects but always makes time for fun, thinking ahead for birthday celebrations. She was the happy hour pied piper.”

Why do you do what you do?

My passion for helping people with their business started with my immigrant parents. My mother was a seamstress and my father owned an auto repair shop, never considering themselves business owners. They made just enough to make ends meet to support the family! So many people still go through this, with little to no control over their success.


For many years, Diana held different SBDC roles throughout California and Nevada, including providing independent contractor services through her own management consulting business. Diana is magna cum laude graduate of San Diego State University with a BA in international business and minor in Spanish and Latin American studies. She is bicultural and bilingual in English and Spanish and a professional translator and interpreter in Spanish and English. Born in Mexicali, Baja California, Mexico, and raised in Calexico, California, USA, Diana is a first-generation college graduate, naturalized U.S. citizen, and licensed private pilot which helped paved the way for members of her family to do the same.