Hannah Kullberg

How do your colleagues describe you?

Hannah is full of energy and creative solutions. She is an amazing connector and collaborator. She is personable, intelligent, professional, and I look forward to every interaction!

Why do you do what you do?

Business is one of the nimblest vehicles to drive system change. Entrepreneurs hold the innovative ideas that could change the world. It gives me joy to support their success and see the world evolve. In building my business I learned many things the hard way, I aspire to help founders level up more quickly and skip the mistakes I made.


Hannah grew up amongst the trees in Portland, Oregon. In college, she studied food systems and worked on an organic CSA farm. Returning home, she served on the Food Policy Council, while also experiencing the power of business to make immediate impact. She co-founded Better Bean Co, growing it from farmer’s markets to national distribution. She sold the business to Hain Celestial, where Hannah became Brand Manager.

In 2019, Hannah started supporting natural food startups as a consultant and SBDC business adviser. Hannah is also a holistic health coach & leads a women’s new moon group. She is fortunate to be the mother of two young children.