Joanne Scharer

How do your colleagues describe you?

“Joanne is a creative thinker and immensely talented. She is a consummate professional, effective and passionate about making a difference.”

Why do you do what you do?

“I support small businesses because of the role they play in the overall well-being of our communities. They are not only a vibrant part of the fabric of our economy but they are often the catalysts for change and making a difference. It’s an honor to work with clients. They share their dreams and goals, but also their frustrations and challenges. It takes courage to reach out for assistance and to willingly receive support.”


Joanne is an expert adviser, with a particular focus on start-up issues, assisting business owners in the development of business plans, financial advising, capital access, and coaching for established businesses.

Joanne holds a Master’s Degree in Public Administration and a Master’s Degree in Regional Planning. In addition to her work at the SBDC, she is a freelance writer and editor and has also worked as public policy consultant for a variety of nonprofit and public agencies.