Matt Ash

How do your colleagues describe you?

Matt has unwavering positivity and loves to connect people with passion. He values clear communication in all things & strives for team solutions for problems

Why do you do what you do?

Early on I fell in love with teaching and coaching. The joy in seeing someone grow and develop as an employee and a person is indescribable. Helping someone to find and develop their passion is what keeps me learning, teaching, coaching, and connecting


Beginning his management career at the age of 20, Matt quickly found a passion for leadership & development. Spending his early career in the coffee industry, he has spent the last nine years working in the wine industry in various roles. He has worked in retail wine sales as a manager for Trader Joe’s, training coordinator for Willamette Valley Vineyards, and Tasting room manager for St. Innocent Winery. He started a wine education consulting practice that has brought training to many industry staff members throughout the Northwest. Since arriving in the Gorge, he has worked at Syncline Winery making wine, and working as a wine educator in the tasting room.