How do your colleagues describe you?
“A strong advocate for small business owners, especially related to the food industry, with a big heart for the Spanish-speaking community.”
Why do you do what you do?
“Even though most Spanish-speaking entrepreneurs in Central Oregon are, by necessity, able to go about their business in English, it is still a great benefit to be able to discuss important issues and concerns in your native language. Having owned and operated my own restaurant, I’m well positioned to help our clients with the particular challenges that can arise in the food-service industry.”
José has owned restaurants for more than 20 years and often works with clients who want to start food-related businesses. He also serves as the SBDC’s Veteran liaison, drawing from his own experience in the U.S. Army.
Born in Mexico City, José knew by the age of 16 that he had a passion for computer programming and design, so he attended a technical school where he learned the ‘first era of computers.’ José came to the United States at the age of 18 and graduated from Hermiston High School. He later enlisted in the Army and was awarded the Distinguished Honor Graduate Award, several Certificates of Achievement, the Military Excellence Award and the Army Achievement Medal. José went on to own several businesses and raise his two children in Central Oregon. His longest business was a successful Mexican restaurant that he owned and operated in Bend for more than 17 years.