Richard L. Monacelli

How do your colleagues describe you?

“They would say I’m professional, process oriented to objectives and opinionated.”

Why do you do what you do?

I have been teaching since I was a teen. I love the education process and seeing the lightbulb of understanding turn on.


Richard has two BA degrees and an MBA from Western Washington University. As a certified SBDC Adviser he has experience with the SBA and the banking community, business planning, Native American relations and community and economic development. Richard started the Walla Walla Area SBDC and was Center Director from 1993 to 2010. He served 1,450 businesses and had clients that were SBA Small Business of the Year recipients four times. He continues to operate an MBA business with his wife and teach the Self Employment Assistance Program (SEAP). He has been working with the SBDC since 1984.