Using Social Media Data & Insights to Boost Your Marketing

Social media platforms provide free and easy-to-use ways for you to take a deeper look and better understand our customers—who they are, what they like, and how they respond to your marketing efforts. Yet many business owners have no idea how to read their social media insights effectively—or even how to find them. In this session, we’ll walk you through: • Where to find your insights on Facebook and Instagram
• What key information to review regularly
• Which insights can help indicate marketing success
• How to set social media goals for your business and track progress.